| 摘要 |
A computer implemented method to estimate a respondent's or a set of respondents' rank order with respect to a number of attribute options (i.e. alternative prices, features, benefits, ways of expressing benefits, brand names, slogans, logos, graphic treatments such as package design elements and any other stimuli that the researcher believes may influence the individual's opinion such as a statement, graphic or brief audio). The method can be used when the number of stimuli to be presented exceeds the number that can be presented at one time to a respondent, most typically, exceeding the number that can be legibly displayed on one computer screen for rank ordering by a respondent. The estimated rank order is highly accurate, especially for the highest ranked stimuli, but requires only a small fraction of the respondent input that would be needed to capture a complete rank order from that respondent.
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