ENHANCED FEATURES FOR DIRECTION OF COMMUNICATION TRAFFIC

摘要

An internet traffic redirection architecture is disclosed that allows for directing of various traffic to specified sites. The system and method allow a controller, such as an ISP, to benefit from unresolved IP Address requests and keyword and hotword queries by capturing this traffic and directing it to participating partners who provide content relevant and/or geographically relevant results. The system and method can decrease lost traffic, irrelevant redirection by web browsers resident on user's personal computers. The technique further provides enhanced features at the ISP network level which are conventionally only available at the personal user level.