| 摘要 |
A system and method for managing circulation of magazines or other printed items. A predetermined schedule is established for distribution of sequential issues. Actual circulation of each issue is compared to inventory, advertising or other circulation commitments for each issue. Predetermined starting and ending dates for circulation of successive issues are modified. An original circulation period may be extended, e.g. to exhaust an existing inventory of pre-printed copies of a particular issue and reduce waste and corresponding costs, or to meet a circulation/advertising commitment. Alternatively, the original circulation period may be contracted so that particular issue is prematurely replaced with a subsequent issue, e.g. when an advertising commitment has been met earlier than originally planned, thereby providing an opportunity to sell and/or collect revenues on additional advertising space in a subsequent issue. Particular advantage may be realized when distributing stage-based information because such information is independent of time.
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