INTELLIGENT MAIL SYSTEM TO COORDINATE DIRECT MAIL WITH OTHERMARKETING CHANNELS USING MAIL PREDICTION AND MAIL CONTROL

摘要

A coordinated direct marketing contact strategy between the direct maili ng and the other marketing channels. The method determines the marketing prospe ct names that are common between the direct mailing and the other marketing channels being used in the direct marketing campaign. Then, using mail prediction with the common names between marketing channels the method determines the probability of the prospect receiving the mail piece on a certain date or dates. For each common name the method calculates the contact date(s) for the other contact channels based on the marketers contact strategy and the predicted in home dates. The method then aggregates the individual contact strategies into an overall contact strategy which enables other channels to coordinate with the direct mailing. This process is repeated over several campaigns to benchmark campaign performance that can then be used to analyze and refine future campaign execution.