| 摘要 |
Systems, methods, and machine-readable mediums are disclosed for administering loyalty programs. In one embodiment, the loyalty system comprises an interface to receive transaction information, the transaction information including a participant identifier identifying a participant in a loyalty program, and a rules data store including a reward rule having a reward calculation algorithm and an exclusion rule having at least one condition to exclude participants from accruing loyalty rewards based on one or more participant attributes. The system also includes logic to obtain the participant attributes, to evaluate the exclusion rule condition using the participant attributes, and if the participant is not excluded, to evaluate one or more conditions associated with the reward rule to determine whether to apply the reward calculation algorithm to the transaction.
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