| 摘要 |
An online targeted advertising system comprises a first interface operable to enable a TV program distributor to access an online targeted advertising exchange and identify ad avails as commodities, a second interface operable to enable a TV-viewing household to access the online targeted advertising exchange and carry out transactions related to the identified ad avails, and a third interface operable to enable an advertiser to access the online targeted advertising exchange and carry out transactions related to the identified ad avails.
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