| 摘要 |
An interactive AD(ADvertisement) method using a mobile terminal is provided to enable a user to obtain needed information and increase AD effect by offering the needed information through a CP(Content Provider) server for offering AD information to the mobile terminal of the user. If AD is transmitted to the mobile terminal, the mobile terminal is connected to a web server through the mobile network. The web server selects an AD list transmitted to the mobile terminal and selects a detail information list including the needed information by referring to the detail information list of the selected AD(S40). The web server transmits the selected detail information list and mobile terminal information to the CP server(S50). The CP server transmits the detail information corresponding to the detail information list to the mobile terminal by using the mobile terminal information(S80). The detail information is made in a moving image or Flash type. |
