ADVERTISEMENT DISTRIBUTION SYSTEM, BROADCASTING STATION SYSTEM, RECEIVING TERMINAL, ADVERTISEMENT DISTRIBUTION METHOD AND PROGRAM, AND RECORDING MEDIUM

摘要

PROBLEM TO BE SOLVED: To manage an advertisement frame by enabling an advertiser to predict advertisement content viewing when selecting advertisement contents for replacement. SOLUTION: This advertisement distribution system having a broadcasting station system 1 for reading program contents and advertisement contents on the basis of broadcast schedule information to generate stream information and a viewer terminal 5 for receiving the stream information has an advertisement agent system 2 for allocating one or a plurality of advertisement contents to an advertisement frame about advertisement frame information received from the broadcasting station system 1 and managing advertisement frame allocation information to be generated, and an NSP (network service provider) system 4 for distributing advertisement contents about the advertisement frame allocation information to the viewer terminal 5, wherein the broadcasting station system 1 generates broadcast schedule information on the basis of the advertisement frame allocation information, and the viewer terminal 5 replaces advertisement contents related to the stream information by advertisement contents related to the advertisement frame allocation information under a prescribed condition. COPYRIGHT: (C)2006,JPO&NCIPI