| 摘要 |
Content is provided to portable telephone handset users by a method comprising the steps of: providing a plurality of pages selected from magazine pages and, optionally, advertising pages to a server coupled to telephone service provider equipment, and transmitting those pages to portable handsets. Transmittal takes place over one or more telephone networks without user intervention and at times while the handset is "on" that are under the exclusive control of the server. Portable telephone handsets receive and store the pages in memory for subsequent viewing thereof on the handset screen by the handset user. Only those changes made in each page as compared with the same page previously received by the handset following an initial reception of that page are stored and overwritten in the handset memory. There may be a plurality of magazines to which a user may selectively subscribe. The advertising pages may be linked to particular magazine pages for display when the magazine is selected for view. A record of pages viewed may be stored in the handset and transmitted to the server independently of use of the handset for telephone communication and without the knowledge of the user. Selected pages may include a call to action in the form of an automatic link to a communications function of the handset. |
