METHOD FOR INVESTIGATING OPENING RATE OF DIRECT MAIL

摘要

PROBLEM TO BE SOLVED: To provide an opening rate investigation method of direct mail for allowing a company possessing a member information database to investigate a DM opening rate efficiently even if a DM issuing company does not have the mail address information of DM recipients.

SOLUTION: The opening rate investigation method of a direct mail comprises a step for comparing member information registered at the member information database of the company possessing the member information database with the delivery destination information of the direct mail dispatched by a direct mail delivery company for extracting information on members who are the recipients of the direct mail; a step for transmitting questionnaire information for examining the opening situation addressed to a mail address registered at the extracted member information from a server of a company possessing the member information database; a step where the company possessing the member information database receives a reply electronic mail to the questionnaire information; a step where the company possessing the member information database totals the reply information of the reply electronic mail; and a step for calculating the opening rate based on the totalled reply information.

COPYRIGHT: (C)2006,JPO&NCIPI