METHODS AND APPARATUS FOR IMPLEMENTING CUSTOMIZED RINGBACK

摘要

A ring-back tone generator system (140) receives an inbound call connection request (102) forwarded from a phone switch (such as an MSC) that receives the inbound call connection request (102) from a caller phone (110) attempting to connect to a target phone (e.g., a subscriber) (120). The ring-back tone generator system (140) initiates generation of a first call connection on which to provide the customized ring-back tone (and/or custom video image data) to the caller phone (110). The ring-back tone generator system (140) also transmits, based on receiving the inbound call connection request (102), an outbound call connection request to the phone switch (such as the MSC) to establish a second call connection through the phone switch to the target phone (110). Consequently, an MSC that normally handles such call processing now relies on the ring-back tone generator system (140) to handle call processing and provide a custom ring-back tone service.