| 摘要 |
An interactive video platform, interactive video player and computer implemented methods are described, for providing interactive video on a user device, such as a mobile phone. An item of video content to be displayed is identified and a control file associated with the item of video content is determined. A control command is received from the user device while the video content is being displayed. The control file is read to determine an action to be carried out based on the control command received and the action is carried out. The action can control the item of video content being displayed and/or can cause user interface entities to be displayed allowing the user to interact with the displayed video.
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