APPARATUS AND METHOD FOR PROVIDING ADAPTIVE BROADCAST SERVICE USING CLASSIFICATION SCHEMES FOR USAGE ENVIRONMENT DESCRIPTION

摘要

Provided is an apparatus and method for providing an adaptive broadcasting service using classification schemes for Usage Environment Description (UED) . The adaptive broadcasting service providing apparatus using UED classification scheme (CS) to provide a targeting function for selecting an Audio video (AV) program, a package or components of the package based on a consumption environment and user preference, in an adaptive broadcasting system for providing broadcasting contents including AV programs and packages to a user terminal, includes: a contents providing means for publishing and providing the broadcasting contents and metadata including the UED CS to the user terminal; and a contents searching means for providing contents identification information corresponding to a search and selection signal inputted from the user terminal, wherein the UED CS is a kind of metadata describing a contents consumption environment in order that the user terminal can select contents which fit to user's environment and preference.