| 摘要 |
<p>The base stations 101 of a cellular communication system transmit content items, such as songs, music items, advertisements, video or audiovisual items, and content item sequence information comprising a presentation indication, such as a programme running list comprising an indication of a sequence and/or timing of a combination of content items. A user equipment 107 receives 109 and stores 111 a plurality of content items and, in response to receiving and processing a presentation indication, retrieves the appropriate content items from its content item store 111 and feeds them to its presentation unit 115. Content items may be sent when there is available unused capacity and repetitive items, such as advertisements and popular songs, need not be transmitted every time they are required, thus reducing resource consumption. Presentation indications may be generated in response to user profiles allowing for user specific presentations.</p> |
