| 摘要 |
A method of requesting further information regarding goods or services advertised in a printed advertisement is provided. The method comprises the steps of: (i) providing a printed interactive sheet, the interactive sheet comprising user information from a publisher, an advertisement from an advertiser and coded data indicative of an identity of the sheet and of a plurality of mapped locations on the sheet; (ii) interacting with the advertisement using a sensing device; (iii) receiving, in a computer system, indicating data from the sensing device regarding the identity of the sheet and the position of the sensing device relative to the sheet, the sensing device, when placed in an operative position relative to the advertisement, generating the indicating data using at least some of the coded data; and (iv) identifying in the computer system, using the indicating data, the requested further information and a payment from the advertiser to the publisher.
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