<p>A steering wheel assembly (10) has a steering wheel rim (14) extending around a perimeter (18). A reinforcing support (22) extends at least partially around the perimeter (18) and is formed on the steering wheel rim (14). The steering wheel rim (14) has an interior surface (26) and an exterior surface (30). The reinforcing support (22) protrudes from at least one of the interior surface (26) and the exterior surface (30).</p>