发明名称 ACQUISITION AND TRACKING TOOLS IN E-COMMERCE ADVERTISING CHANNELS FOR TELEPHONIC SALES MARKETS
摘要 The present invention assists the critical real-time decision making required to make important decision on bidding on various customer procurement commodities in a telephonic sales market. The invention provides dynamic pricing as a function of Internet or other types of advertisement costs for the telephonic market and maps the advertising channel to the appropriate call through telephone number or extension. In a preferred embodiment, the present invention is a virtual or physical e-commerce application with an interface connected to the telephonic routing system. A tracking identifier can used with an advertisement, usually a web-based ad, and routed via the vendor to the analysis and procurement system to measure advertising channel effectiveness. A pool of bidders can analyze the tracking data for effective and bid and procure an automated or manual 1 800 sales call from a consumer based on a number of factors.
申请公布号 US2006047579(A1) 申请公布日期 2006.03.02
申请号 US20050164084 申请日期 2005.11.09
申请人 DRESDEN SCOTT 发明人 DRESDEN SCOTT
分类号 G06Q10/00;G06Q30/00 主分类号 G06Q10/00
代理机构 代理人
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