PROMOTIONAL MATERIALS WITHIN DIGITAL CINEMA DATA STREAM

摘要

A method that provides a motion picture promotional item using digital data at an exhibition site. The method includes receiving motion picture digital data at the exhibition site; and receiving supplemental data transmitted along with the motion picture digital data, the supplemental data to be used for forming the promotional item. Additionally the method stores the supplemental data in a memory accessible from the exhibition site, and forms the promotional item according to the supplemental data in response to a user command.