| 摘要 |
In a first aspect, the present invention is a method that includes specifying a request for a service, where the request is related to at least one of a plurality of contexts, receiving in the electronic device advertising information related to an offered service, and presenting the advertising information to a user of the electronic device if the offered service matches the request and its related context, whereby the advertising information is presented to the user in a manner corresponding to the at least one context. In a second aspect, the present invention is a system that includes a computer system associated with at least one service provider that is coupled to a network and includes at least one advertiser for transmitting over the network advertising information related to each of the at least one providers. The system also includes an electronic device that is coupled to the network. The electronic device is capable of specifying a request for a service, wherein the request is related to at least one of a plurality of contexts, and includes a locator for processing the request and for locating advertising information related to the service matching the request and its related contexts, and a display for displaying to a user of the electronic device the advertising information related to the matching service.
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