Customized content delivery based on geographic area

摘要

Methods and systems are disclosed for providing customized content to users based on their location. In one embodiment, for each of one or more content providers, a customized content delivery function receives information from the content provider defining a number of geographic shapes selecting corresponding geographic areas. Preferably, each of the geographic shapes overlaps at least one other of the geographic shapes and is assigned an importance level. For each geographic shape, the content provider defines one or more tags for the geographic shape and assigns a weight to each of the one or more tags. Thereafter, when a request is received from a requestor, one or more content items are selected for delivery to the requestor based on the geographic shapes, the tags and corresponding weights for the geographic shapes, and the location of the requestor.

主权项

1. A system having a communication interface communicatively coupling the system to a network, at least one processor, and memory storing software executable by the at least one processor, whereby the system is operative to:
for each content provider of a plurality of content providers:
receive information from the content provider defining a plurality of geographic shapes that select a corresponding plurality of geographic areas; andfor each geographic shape of the plurality of geographic shapes, receive information from the content provider defining one or more tags and corresponding tag weights assigned to the geographic shape; receive a request from a requestor; determine a location of the requestor; for each content provider of the plurality of content providers, based on the location of the requestor, identify one or more of the geographic shapes in which the requestor is located from the plurality of geographic shapes defined by the content provider; select a content provider for which to deliver one or more content items to the requestor from the plurality of content providers based on a comparison of importance levels for the geographic shapes when the requestor is located within two or more geographic shapes, wherein to select the content provider for which to deliver the one or more content items to the requestor from the plurality of content providers, the system is operative to: for each content provider of the plurality of content providers:
aggregate one or more tags assigned to the two or more geographic shapes in which the requestor is located according to the importance levels assigned to the two or more geographic shapes to provide an aggregate list of tags and corresponding tag weights for the content provider; andselect one of the plurality of content providers as a function of the corresponding tag weights of tags in the aggregate list of tags for the content provider; select one or more content items from a plurality of content items of the selected content provider; and effect delivery of the one or more content items to the requestor.