A COMPUTER SYSTEM, COMPUTER EXECUTABLE INSTRUCTIONS AND METHOD FOR DATA EXTRACTION AND ANALYSIS

摘要

A computer system, computer executable instructions and a method for data extraction and analysis in which a third party provides a computer system, and receives data from a number of entities that have sales forces and an interest in analysing data related to promotional activity directed at customers. The third party provides reports of data analysis that combines data from the various entities. The data includes various information related to customers and includes the ranking of importance of customers along with data relating to resources allocated to marketing towards each customer.