Methods and systems for integrating promotion planning with promotion execution

摘要

Methods and systems consistent with the present invention provide for integrating promotion planning with promotion execution. A module creates a trade promotion object reflecting a potential trade promotion and creates a promotion condition record for condition information reflecting a price discount corresponding to the potential trade promotion. The promotion condition record includes an identifier corresponding to the trade promotion object. Thereafter, the module sends the promotion condition record to a backend system that tracks promotion condition records to determine liabilities owed to retailers.