System and method for automated mapping of items to documents

摘要

The present invention provides methods and systems for automated mapping of advertisements to web pages. It provides the ability to provide target advertising and it provides the ability to sell key terms related to a particular advertisement. The invention also provides the ability to suggest key terms to potential purchasers based upon a content of the advertisement or based upon some other related information provided by the purchaser. The present invention also provides the ability to map the advertisements based on categories of semantically unrelated words and phrases. The method for mapping the advertisement to the web page includes analyzing the web page to determine its content. The content is then compared to a list of key terms. If the comparison results in a match and the match includes a key term, which has been purchased by an advertiser, that advertiser's advertisement may be mapped to the web page.