Method and system for managing timed responses to A/V events in television programming

摘要

Exemplary embodiments provide an incentive for a viewer to watch and react to audio/video programming. For example, the viewer may be prompted during a program to provide an indicated response to an event within an indicated time period. Thereafter, the indicated response to the event may be detected, a response time of the indicated response to the event may be measured, viewer performance may be evaluated based upon the response time, and the incentive may be presented to the viewer based upon the response time. According to an exemplary embodiment, a viewer actuates a pushbutton key of a set-top box remote control unit and a signal that corresponds with the key is transmitted to and recorded by the set-top box. Other exemplary embodiments include a media delivery device for providing incentives, rewards, discounts, marketing data, and/or measurements to the viewer and a media delivery network.