| 摘要 |
A method to promote a business entity's branded products and/or services is disclosed. The method includes running a promotional software application on a personal computer system to display an animated character on a desktop of the personal computer system. A design of the animated character promotes branded products and/or services, of a business entity, to a user of the personal computer system. The method further includes the promotional software application automatically and periodically gathering promotional information of the business entity from a computer-based networked system associated with the business entity via a global informational network, such as the Internet, connected between the computer-based networked system and the personal computer system. The promotional software application communicates the promotional information of the business entity to the user via the animated character on the desktop. The promotional software application may, optionally, also gather information from the user from time to time and communicate the information back to the computer-based networked system.
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