| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide an advertisement delivery management network system for lexically analyzing the content of an advertisement-posted homepage and automatically delivering an advertisement content matched to the content of the homepage. <P>SOLUTION: In this advertisement delivery management network system, at least one commercial site 3, at least one affiliate site 2 linked with the commercial site 3, and an advertisement management site 1 performing delivery of an advertisement to the affiliate site 2 and payment management of the cost to run the advertisement are arranged on a network. This network system comprises a means analyzing the content such as lexicon or the like of an advertisement-posted page and extracting a keyword; and a means displaying an advertisement matched to the extracted keyword (text, image, animation, voice, bar code, and other creations). The advertisement matched to the content of the homepage is displayed, whereby the click ratio or success ratio of the posted advertisement is enhanced. <P>COPYRIGHT: (C)2005,JPO&NCIPI |
