<p>A liquid crystal display device includes: a liquid crystal display element unit (41) initialized so that the liquid crystal molecule orientation is shifted from the splay orientation to the bend orientation capable of displaying an image; and a drive circuit (DR) for periodically applying to the liquid crystal display element unit, an inversion-preventing voltage for preventing inverse shift from the bend orientation to the splay orientation after initialization and a display voltage corresponding to a display signal from outside. Especially, the drive circuit (DR) is configured so as to change the inversion-preventing drive condition according to the field frequency of the display signal.</p>
