A SYSTEM AND METHOD OF GENERATING, DISTRIBUTING, AND/OR REDEEMING PROMOTIONAL OFFERS USING ELECTRONIC DEVICES

摘要

A system for the distribution, redemption, and use of electronic promotions is disclosed. The electronic promotions can be generated using specific consumer profiles and sent directly to a consumer's electronic device (302). At the time of purchase, the electronic promotions can be automatically applied to the purchase under control of the consumer's electronic device (309). In one embodiment, the electronic device is a mobile device.