LAUNDRY DETERGENT COMPOSITION CONTAINING A VIOLET COLORANT

摘要

A laundry detergent composition and method of providing whitening benefits is described for providing enhanced whitening benefits to washed laundry comprising: (a) a surfactant or surfactant mixture selected from the group consisting of anionic and nonionic surfactants; and (b) a violet polymeric colorant having an absorption wavelength of from 540 to 560 nm; a solubility in water of from about 1 gram per Liter to 20.5 grams per Liter; and wherein the dosage of said violet colorant in the laundry detergent composition is from about 0.006% to about 1.75%.