METHOD AND SYSTEM FOR ADVERTISING OVER A DATA NETWORK

摘要

A method and system for statistics-based individualized advertising over a network (215) in which an advertiser provides to a content distributor (220) one or more constraints (210-2) defining the characteristics of desired target users and the'manner by which the advertising is to be delivered. The content distributor determines an estimated price (230-1) based on statistics computed based on target users selected and the advertising periods allocated based on the constraints and individualized content delivery.