发明名称 |
Keyword advertisement management with coordinated bidding among advertisers |
摘要 |
A method of coordinating one or more bids for one or more groups of advertisers for placement of at least one advertisement in association with a search results list is provided. The search results list is generated in response to a search query. The method includes: a) collecting information from at least two advertisers in the advertiser group and b) devising a joint strategy for the advertiser group for bidding in the keyword auction. In another embodiment, a method of generating a bid for a first advertiser for placement of a first advertisement in association with a search results list is provided. In another embodiment, an apparatus for generating the bid for the first advertiser is provided. Is still another embodiment, a method of coordinating bids from a first advertiser and a second advertiser for placement of at least one advertisement in association with a first search results list is provided.
|
申请公布号 |
US2005144065(A1) |
申请公布日期 |
2005.06.30 |
申请号 |
US20030741354 |
申请日期 |
2003.12.19 |
申请人 |
PALO ALTO RESEARCH CENTER INCORPORATED |
发明人 |
CALABRIA HERMANN;CHEN FRANCINE R.;FARAHAT AYMAN O.;GREENE DANIEL H. |
分类号 |
G06Q30/00;(IPC1-7):G06F17/60 |
主分类号 |
G06Q30/00 |
代理机构 |
|
代理人 |
|
主权项 |
|
地址 |
|