Personalized profile for evaluating content

摘要

The invention provides a method and apparatus for evaluating content by combining ratings obtained from one or more evaluation systems according to the preferences of a particular user. To determine a combined rating for a portion of content of interest to the user, an evaluation profile, potentially unique to the user, is consulted to identify at least one contributing evaluation system. Each of the contributing evaluation systems identified is queried to obtain a rating that represents the value of the content, as judged by an evaluation authority that manages the evaluation system. The ratings obtained are combined in a manner specified by the evaluation profile to determine a combined rating that is presented to the user. The combined rating therefore provides a personalized indication of the value of the content to the user.