发明名称 |
Method and apparatus to provide pay-per-call performance based advertising |
摘要 |
In one embodiment, the invention provides a method. The method includes assigning a unique telephone number to an advertiser; providing an advertisement on a media channel on behalf of the advertiser, the advertisement including one of the unique telephone number and a reference to the unique telephone number; monitoring telephone calls to the unique telephone number; and billing the advertiser for telephone calls to the unique telephone number in accordance with a predefined model. <IMAGE> |
申请公布号 |
AU2004202940(A1) |
申请公布日期 |
2005.04.21 |
申请号 |
AU20040202940 |
申请日期 |
2004.07.01 |
申请人 |
INGENIO, INC. |
发明人 |
SEAN VAN DER LINDEN;JOHN SOMORJAI;RON HIRSON;CHRIS HICKSON;MICHAEL FORDYCE;SCOTT FABER;MARC BARACH;EBBE ALTBERG |
分类号 |
G06Q30/02;G09F19/00;H04M11/00 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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