Providing scalable, alternative component-level views

摘要

Techniques are disclosed for improved handling of alternative content selection. Using these techniques, content designers specify alternative content views that are designed for use under different conditions, and a particular alternative view is programmatically selected (according to applicable conditions) when preparing content for delivery to a target. Preferably, the alternative views are provided on a component-level basis, where the selected component view or version then forms part of a larger view (such as a Web page). Optionally, more than one component may be designed to vary simultaneously. In this case, the components may vary independently of one another.