SELF-SERVICE PLATFORM FOR SELLING ADVERTISING

摘要

Computer systems, computer program products and methods for self-service advertising. A request is received, over the Internet, to initiate an advertisement campaign. The request comprises a maximum amount to spend on the advertisement campaign, a designation of an advertisement to be used in the advertisement campaign, and a time period in which the advertisement is to be run. The advertisement is reviewed. When the advertisement is deemed not approved, the advertisement campaign is rejected. When the advertisement is deemed approved, the advertisement campaign is accepted. The advertisement is displayed, during the time period specified by the request, when the advertisement campaign is accepted.