A method of forming a fastener product is provided that includes providing a continuous, sheet-form base having an array of fastener elements (18) including molded stems (34) that extend outwardly therefrom. The sheet-form base is split between adjacent rows of the molded fastener elements (18) to form elongated fastener filaments (22). The fastener filaments (22, 26) are twisted individually to reorient the fastener elements (18) to extend in multiple directions from a common core.