Methods of providing advertisements in traffic channels and supporting apparatus, readable medium, and data structure

摘要

A technique of providing advertisements in a traffic message is provided that obtains ( 704 ) traffic data having a traffic condition of a location description on a road network. A location reference code associated with the location description assigned by a traffic message supplier and an advertising reference code associated with the location reference code are assessed ( 706 ), ( 714 ), followed by a determination ( 716 ) as to whether the advertising reference code is present. If so, a traffic message having the location reference code and the advertising reference code is generated ( 710 ).