发明名称 SYSTEM FOR AND METHOD OF COMPUTER CONTROLLED MEDIA BUYING PROGRAM
摘要 The present invention includes a system and method for a computer automated and directed approach to coordinating, planning, purchasing and overseeing the purchase of media advertising campaigns. A media personnel interacts with the system which tracks and coordinates the media advertising campaign through stages. Once the media director initiates the campaign, the system and method determines the necessary step and generates a mobile agent to complete the next step in the process. Once the next step is completed, the present invention continues generating mobile agents to complete stages until the campaign is completed.
申请公布号 WO03067368(A3) 申请公布日期 2005.01.06
申请号 WO2003US01818 申请日期 2003.01.23
申请人 NEXAD SYSTEMS;HYUN, PHILLIP 发明人 HYUN, PHILLIP
分类号 G06Q10/06;G06Q30/06 主分类号 G06Q10/06
代理机构 代理人
主权项
地址