| 摘要 |
PURPOSE: A method for managing campaign having integrated data mining tool for selecting/subdividing customers is provided to perform a campaign by determining a campaign target customer through customer subdivision with use of a data mining tool. CONSTITUTION: The customers are graded/subdivided and associated goods are analyzed. After planning/designing the campaign, the campaign is deployed to the analyzed/selected customers. After the campaign, an effect of the campaign is analyzed by monitoring a campaign result and an effect analysis result is provided from the previous step. |
