| 发明名称 |
APPARATUS AND METHOD FOR PROVIDING ADVERTISEMENT INFORMATION |
| 摘要 |
<P>PROBLEM TO BE SOLVED: To improve advertisement effects even for an advertisement browser who does not perform an advertisement switching operation or a request operation of information relating to the advertisement. <P>SOLUTION: In an information display device 300, a wireless tag reader 310 reads attribute information stored in a first wireless tag 110 and terminal identification information stored in a second wireless tag 210 via radio waves without contact and transmits the read information to an information providing apparatus 400. In the information providing apparatus 400, an advertisement information acquisition part 430 acquires the advertisement information and additional information from an advertisement information storage part 410 on the basis of the attribute information. The advertisement information is distributed to the information display device 300 by an advertisement information distribution part 440 and presented to the advertisement browser. The additional information is transmitted to a mobile terminal device 200 via a network 10 by an additional information transmission part 470. <P>COPYRIGHT: (C)2005,JPO&NCIPI |
| 申请公布号 |
JP2004341316(A) |
申请公布日期 |
2004.12.02 |
| 申请号 |
JP20030138901 |
申请日期 |
2003.05.16 |
| 申请人 |
NIPPON TELEGR & TELEPH CORP <NTT> |
发明人 |
SHINOHARA AKIO;NAKAJIMA SHINYA |
| 分类号 |
G06F13/00;G06Q30/02;G06Q30/06;G06Q50/00;G09F19/00;H04M3/42;H04M3/493 |
主分类号 |
G06F13/00 |
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