METHODS ANS SYSTEMS FOR GENERATING, DISTRIBUTING, AND SCREENING COMMERCIAL CONTENT
摘要
Methods and systems for generating, distributing, and screening commercial content are disclosed. A commercial content generator (CCG) generates commercial content message and obtains from a push proxy agent address resolution server the network routing address of each push proxy agent that is required for distribution of the message to the target mobile subscriber audience. A push proxy agent receives a message containing commercial content and resolves a mobile subscriber identifier for each mobile subscriber who is to receive the commercial content information using subscriber information obtained from a subscriber location register, such as a visitor location register (VLR). The push proxy agent may also negotiate media format characteristics for each member of the target mobile subscriber audience and facilitate delivery of the commercial content to each member of the target mobile subscriber audience.
申请公布号
WO2004104735(A2)
申请公布日期
2004.12.02
申请号
WO2004US14734
申请日期
2004.05.12
申请人
TEKELEC;DELANEY, ROBERT, J.;MARSICO, PETER, JOSEPH;EICHLER, TODD;KOWIS, GREGORY, P.
发明人
DELANEY, ROBERT, J.;MARSICO, PETER, JOSEPH;EICHLER, TODD;KOWIS, GREGORY, P.