| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide an analysis technique of "consumer value model" based on "post-modern approach" and analyze and judge concepts of values of a consumer for all of matters for which the consumer finds some values. <P>SOLUTION: The analysis method of consumer values comprises allocating a first value axis (purpose and means), a second value axis (self reference and other reference) and a third value axis (active and passive) which are each based on an opposed concept to x-axis, y-axis and z-axis in the three-dimensional space; arranging a cube having ridgelines on the value axes; allocating, to each apex of the cube, total 8 consumer values which constitutes 12 pairs (convenience, quality, impression, possession, pleasure, aesthetic appreciation, rule and mood); asking questions on value trend of subjects for each of 12 pairs of consumer values; summing up the responses to the questions; and displaying a value pattern of the consumer in a system of 8 consumer values. <P>COPYRIGHT: (C)2005,JPO&NCIPI |
