Advertising management method and system using egg labelling

摘要

In an advertising management method and system using eggs as advertising media to communicate at least one information/message from an advertiser to a number of consumers, the at least one information/message to be communicated is obtained from the advertiser. Also obtained from the advertiser are parameters related to at least one targeted destination toward which eggs conveying the at least one information/message have to be directed, a ratio of the number of information/message conveying eggs with respect to the total number of eggs directed toward the at least one targeted destination, a total number of information/message conveying eggs, and a time frame during which the information/message conveying eggs have to be distributed. The information/message is applied during the time frame to shells of the eggs directed toward the targeted destination in accordance with the above-mentioned ratio until the total number of information/message conveying eggs has been reached.