| 摘要 |
<P>PROBLEM TO BE SOLVED: To exactly express not only outer attributes, but also inner attributes of a consumer, thereby more exactly modeling actions of the consumer. <P>SOLUTION: To a plurality of consumers selected as targets to be investigated by comparison, question information on criteria of evaluation considered by the consumers at the time of making decisions is transmitted, and the answer data are collected. Based on the collected answer data, the importance levels of the evaluation criteria are obtained for each of the consumers, and are converted in numerical terms at multiple stages. The consumers are classified into a plurality of segments based on the attribute information and the numerically-converted importance levels of the evaluation criteria, and action models of the consumers belonging to the segments are created for each of the segments. <P>COPYRIGHT: (C)2004,JPO&NCIPI |
