System and method for scheduling in-theatre advertising

摘要

A method of scheduling pre-show feature presentations in a theatre by providing content items in a theatre server. A plurality of advertising contract records are stored at the theater server, where each advertising contract record identifies at least one content item. The advertising contract records include scheduling data associated with that particular content item, wherein the scheduling data includes at least one item of information that correlates to a particular presentation criterion that must be satisfied when the content is presented. Theatre schedule information indicates particular feature presentations that will be presented in particular auditoriums and includes the scheduling information including at least one attribute of the feature presentation. A pre-show play list is built for a particular auditorium by selecting contract records that will have their presentation criteria satisfied by the at least one attribute specified in the theatre schedule information arranging content items associated with each of the selected contract records to form the pre-show play list.