<p>A method and apparatus for determining tire pressure in automotive vehicles utilices twin spaced parallel and non-transverse piezoelectric cables which are traversed by a vehicle to produce a voltage pulse having a shapes or profiles characteristic of the tire pressure. Waveform analysis on the basis of a software algorithm and/or look-up calibration data enables numerical pressure determination. The system is well adapted for remote automotive vehicle tire pressure sensing under normal conditions of vehicle use.</p>