| 摘要 |
PURPOSE: A method for a royalty marketing service without a card is provided to make a customer accumulate/use a point without the card by giving an ID to the registered customer of a royalty managing site and making an offline member shop store the point change particulars to the royalty managing site if the customer informs the member shop of the ID. CONSTITUTION: The customer registers the personal information to the royalty managing site. If the customer visiting the offline member shop verbally informs the member shop of the ID, the customer is authenticated by inputting the ID to a royalty managing system server through a member shop PC via the Internet(41). The point is accumulated to a customer member database and a member shop database(43). Point accumulation is informed to a cellular phone of the customer through an SMS(Short Message Service)(45). The customer visiting the offline member shop uses the point for price settlement through an authentication procedure by presenting the ID and a password to the member shop. |
