| 摘要 |
A method of categorizing businesses, organizations and individuals in a geographically based manner over the Internet includes: (a) registering in a database the names of businesses, organizations and/or individuals; (b) for each name entry, registering a geographical location identifier which indicates the precise geographical location at which the corresponding business, organization or individual is located; (c) for each name entry, optionally registering further information such as address, telephone number, and information about the goods or services offered by the business, organization or individual; (d) the user nominating a catchment area by reference to one or more geographical points and (e) searching the database to identify name entries within the catchment area nominated by the user. A method of delivering geographically based advertising over the Internet, includes: (a) registering in a database one or more goods or services being offered by one or more advertisers; (b) for each good or service offered by the advertiser, registering an advertiser geographical area indicating the area in which the advertiser wishes to receive customers; (c) determining a geographical location identifier from the user which is the precise geographical location of the Internet user; (d) displaying to the Internet user an advertisement, the advertisement displayed being selected from one or more advertisements for goods or services wherein the geographical location of the Internet user is within the advertiser geographical area corresponding to one or more of the goods or services presented in the advertisement.
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