COMMUNICATING AND DISPLAYING AN ADVERTISEMENT USING A PERSONAL VIDEO RECORDER
摘要
A method and system for displaying (130) updated, targeted, and/or alternately formatted advertisements to a consumer. The invention may use targeted ads in conjunction with consumer profile information to reach interested consumers. The invention may further detect stale advertisements and replace them with updated advertisements having timely information. The updated advertisements are displayed in place of the stale commercials. The invention may also display alternately formatted advertisements in place of speeded-up advertisements during a fast-forward operation on a personal video recorder. Reward-based content may also be provided, wherein the content is viewable only after one or more advertisements are viewed at normal playback speed. All of these functions are operable with a personal video recorder (120).
申请公布号
WO03067394(A3)
申请公布日期
2004.04.08
申请号
WO2003US03676
申请日期
2003.02.07
申请人
ACTV, INC.;LIGA, KEVIN;CRISTOFALO, MICHAEL, G.;DEO, FRANK, P.;GREENBERG, ARTHUR, L.
发明人
LIGA, KEVIN;CRISTOFALO, MICHAEL, G.;DEO, FRANK, P.;GREENBERG, ARTHUR, L.