METHOD AND SYSTEM FOR USING A COMMUNICATION NETWORK TO SUPPLY TARGETED STREAMING ADVERTISING IN INTERACTIVE MEDIA

摘要

A system and method for delivering programmed music and targeted advertising messages to Internet based subscribers includes a software controlled microprocessor based repository in which the dossiers of a plurality of the subscribers are stored and updated, musical content and related advertising are classified and matched. A subscriber has an appropriate microprocessor based device capable of selecting information and receiving information from the Internet. The subscriber receives the programmed music and matched advertisements from the repository over the Internet.